- >Best Crypto Exchanges
- >Amber Group Review
Amber Group Review: An Enterprise-Grade Cryptocurrency Platform
When it comes to building the future of digital assets, Amber Group is by far one of the most ambitious and active organizations in the space. From its roots as a cryptocurrency trading platform, Amber Group has expanded into a comprehensive ecosystem of products and services that touch nearly every aspect of the digital asset industry.
With blockchain technology as the biggest disruption since the advent of the internet, Amber Group has made it its mission to empower the world with easy access to this new asset class. Through education, innovation, and adoption, the team at Amber Group is working tirelessly to make digital assets more accessible and useful for everyone.
- Comprehensive crypto platform with lending, exchange and more
- Focused on institutions and high-net worth individuals
- Large suite of cryptocurrency trading tools
- VC backing from some of the world’s biggest funds
Amber Group Pros & Cons
Pros
A comprehensive set of trading tools
Institutional-grade performance
A wide variety of supported digital assets
Enables easy onramp of the masses into the digital asset space.
Features an intuitive users interface
Comes with a free demo account
Cons
Amber Group is a young company and is still in its early stages of development
Caters more to institutions than retail investors
Still not available in many jurisdictions
Amber Group Overview
Amber Group is a comprehensive platform that includes a suite of tools for both individuals and institutions looking to get involved in the digital asset space. The platform consists of a unique business model that provides a private banking experience to customers. To achieve this, Amber Group offers products such as WhaleFin which is a digital asset wealth management platform that gives customers an all-in-one platform for managing their digital assets.
WhaleFin users on Amber Group have access to institutional-grade trading tools through a seamless interface that is accessible through a mobile app as well as a desktop browser.
Users can also use WhaleFin to earn and swap digital assets in a simple yet secure manner. The product also gives users access to high-yield savings and investment accounts where customers can customize the digital assets they want to invest in, the maturity dates of their investment as well as the frequency of interest payments.
Amber Group has also launched a cryptocurrency exchange called Amber Trade which is designed for both individuals and institutions. The exchange offers features such as margin trading, advanced order types, and 24/7 customer support, not to mention access to algorithmic trading that enables users to execute trades with minimal market impact. It also provides users with a mobile app so they can trade on the go.
In Addition to WhaleFin’s connectivity APIs that give users access to industry-leading liquidity, execution algorithms, and yield-enhancement products, Amber Group’s WhaleFin also offers a spending care card and payment solution. Amber Group’s payment feature allows fast payment checkouts with digital assets and gives merchants instant fiat settlements.
Amber Group's Assets Under Management
According to Amber Group’s site, their platform boasts over $5 billion in assets under management and a trading volume of over $1 trillion. The platform supports a wide variety of digital assets including BTC, ETH, LTC, BCH, and XRP.
Amber Group has received funding from some of the world’s leading venture capital firms such as Coinbase Ventures, Sequoia Capital, Pantera Capital, and Tiger Global Management.
History of Amber Group
Amber Group was founded in 2017 by a team of experienced financial services and technology professionals. The company is based in Hong Kong but provides its services worldwide. Recently, the company moved from its original headquarters in Hong Kong to Singapore given the latter’s proclivity towards more favorable regulations when it comes to digital assets.
At the start, the company’s founders which include Luke Li, Michael Wu, Thomas Zhu, Tiantian Kullander, Tony He, and Wayne Huo aimed to make the company focus on how to apply machine learning algorithms to quantitative trading. However, they pivoted to crypto in 2017 given the spike in crypto trading from retail investors. Amber Group now offers both institutions and retail investors algorithmic trading, OTC trading, a borrowing and lending platform, an electronic market-making tool, a high-frequency trading tool as well as a derivatives product to mention a few.
Cryptocurrencies Available on Amber Group
Amber Group currently supports a wide variety of digital assets including BTC, ETH, LTC, BCH, and XRP.
The company plans to add more assets in the future as it continues to expand its platform’s offerings.
Amber Group Frequently Asked Questions
Yes, Amber Group is a legit company that is backed by some of the world’s leading venture capital firms.
Amber Group offers a wide variety of products including an algorithmic trading tool, OTC trading, a borrowing, and lending platform, an electronic market-making tool, a high-frequency trading tool as well as a derivatives product to mention a few. Simply put, Amber Group offers a comprehensive set of trading tools that cater to both institutional and retail investors.
The spending care card is Amber Group’s payment solution that allows fast payment checkouts with digital assets and gives merchants instant fiat settlements.
Amber Group offers a wide variety of products that have been well-received by the crypto community. The company has received funding from some of the world’s leading venture capital firms such as Coinbase Ventures, Sequoia Capital, Pantera Capital, and Tiger Global Management.
Amber Group is not backed by Coinbase. However, the company has received funding from Coinbase Ventures which is the venture arm of Coinbase.
Amber Group was founded in 2017 by a team of experienced financial services and technology professionals. Its founders include Luke Li, Michael Wu, Thomas Zhu, Tiantian Kullander, Tony He, and Wayne Huo.
